COMMENT: EU rosé wine u-turn

By Chris Mercer | 8 June 2009

The EU has seen common sense by performing a u-turn on a plan to allow winemakers to blend red and white wines to make rosé.

Faced with a French-led blockade, European agriculture commissioner Mariann Fischer Boel today took the rare step of surrendering a Commission proposal. After "listening to the good arguments" from the wine sector, she said that a ban on rosé wine being made by blending red and whites together will, afterall, be upheld.

Given that the EU's stated aim of reforming the bloc's wine sector is to reduce the amount of substandard wine flowing out of its vineyards, the Commission's proposal for rosé looked slightly bizarre.

That is not to say that this article ties itself with the numerous ultra-traditionalists littered across the EU wine sector, and concentrated particularly heavily in France, Spain and Italy.

It has been clear for some time that EU winemakers have needed greater flexibility to compete effectively with those beyond Europe, from Napa to the Murray-Darling.

But, in this case, France got it right. It has been noticeable, too, that the rosé proposal irked numerous modernising voices in the industry, such as Xavier de Eizaguirre, managing director of Baron Philippe de Rothschild and chairman of Vinexpo.

Today's decision is a victory for quality.

Sectors: Wine

Companies: Vinexpo

View next/previous articles

Currently reading -

COMMENT: EU rosé wine u-turn

There are currently no comments on this article

Be the first to comment on this article

Related articles

GLOBAL: Hong Kong is world capital of fine wine sales - Sotheby's

Hong Kong has overtaken established rivals London and New York City to become the most lucrative venue for fine wine auctions, according to top auction house Sotheby's.

US: Wine consumption creeps up in '08

Wine consumption in the US rose by around 1% in 2008, according to the Beverage Information Group's newly released 2009 Wine Handbook.

Read more on this hot issue

EU wine industry policy

With tough market conditions at home and a strong euro hampering exports, Chris Losh believes European wine producers need policymakers to make bold decisions rather than resisting or fudging changes that are in step with modern consumer demands..

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page