The European Union's Office for Harmonisation in the Internal Market (OHIM) has rejected efforts by Czech brewer Budejovicky Budvar to block Anheuser-Busch's registration for "Bud" for a variety of entertainment and related services, the US brewer said.

If upheld on appeal, Anheuser-Busch said in a statement, the American brewer would receive an EU-wide registration for "Bud" for services that are important in the marketing of beer.

Budejovicky Budvar had based its opposition on several national trademark and appellation rights, AB said. All but one of these claims were rejected by OHIM. The sole remaining right was recently cancelled in a separate court action.

"The EU trademark office has resoundingly rejected Budejovicky Budvar's attempts to block our registration for our 'Bud,' trademark," said Steve Burrows, president and chief executive officer of Anheuser-Busch International,Inc in the statement. "This sets an important precedent as we fight to protect our 'Budweiser' and 'Bud' trademarks in Europe."

Anheuser-Busch plans to appeal the portion of the ruling decided in Budejovicky Budvar's favour. The American brewer believes it will succeed on appeal because Budejovicky Budvar's remaining claim is based on an alleged right that has since been cancelled (subject to appeal).

This legal dispute began in 2001 when Budejovicky Budvar opposed Anheuser-Busch's registration for "Bud."