NETHERLANDS: EU okays Heineken venture with German brewer
By just-drinks.com editorial team | 16 July 2001
The Dutch brewer Heineken is to join forces with Bayerische BrauHolding of Germany under a deal approved on Friday by the European Commission. Heineken is active throughout the 15 EU countries in the brewing and distribution of beer and other beverages. The main brands of Bayerische
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The Dutch brewer Heineken is to join forces with Bayerische BrauHolding of Germany under a deal approved on Friday by the European Commission. Heineken is active throughout the 15 EU countries in the brewing and distribution of beer and other beverages. The main brands of Bayerische

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