EU regulators have cleared the acquisition of Serbian fruit juice group Fresh & Co. by Coca-Cola Co. and Coca-Cola Hellenic Bottling Co.

The European Commission said on Friday (10 March) that it saw no competition problems with the deal, which was signed in January. CCHBC has declined to disclose the purchase price.

The acquisition includes a production facility at Subotica and the juice and nectar brands Next and Su-Voce.

Fresh & Co. is market leader in Serbia with a market share of 40% in 2004, the last year for which figures were available. Its nearest rival holds a market share of 10%.