EU: EU calls for ban on alcohol marketing to young

By Keith Nuthall | 14 June 2001

Member States of the European Union have come under political pressure from Brussels to outlaw the designing and marketing of alcoholic drinks, such as alcopops, to children and adolescents, as part of a move against under-age drinking. The EU Council of Ministers has adopted a Recommendation, (a formal non-binding guideline), which calls on national governments to "ensure" that the drinks industry does not produce alcoholic beverages specifically "targeted, designed or promoted to appeal" to young people.

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Member States of the European Union have come under political pressure from Brussels to outlaw the designing and marketing of alcoholic drinks, such as alcopops, to children and adolescents, as part of a move against under-age drinking. The EU Council of Ministers has adopted a Recommendation, (a formal non-binding guideline), which calls on national governments to "ensure" that the drinks industry does not produce alcoholic beverages specifically "targeted, designed or promoted to appeal" to young people.

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