, the definitive business-to-business virtual marketplace for the beverage industry, today announced a key strategic
alliance with, a leading business-to-business e-services company that is simplifying procurement for the $50 billion hospitality supplies industry.

Under the alliance, will be the preferred supplier of beverage alcohol to qualified customers. and will seamlessly link their virtual markets, allowing customers that sell beverage alcohol to easily and quickly order beverage products and gain access to's valuable product information.

"We are thrilled to be in business with, a company that is
focused on providing efficient and effective Internet procurement solutions to the hospitality industry," said J. Smoke Wallin, founder and CEO of "We are excited to give hsupply's targeted customer base access to our leading beverage alcohol ordering solution and a connection to our national network of beverage distributor partners."

"hsupply is continuously expanding the products available to our customer base and beverage alcohol is a distinct category we needed to fulfill," said Ravi Kalakota, CEO of "Regulations around the sale of alcohol make it a complex business, so we turned to an exchange-to-exchange solution. And frankly, there is no other player in this space that has's national reach and strong distributor relationships. We look forward to a long and successful alliance with"

Because the sale of beverage alcohol is governed by complex laws and
restrictions that vary from state to state, ordering these products over the Internet is the most difficult aspect of an integrated online procurement system.

Built and run by experienced leaders from within the beverage alcohol
industry, has developed the definitive virtual market for this challenging but highly coveted piece of the procurement puzzle. is also the only company focused on this vertical market that has a true national reach. The company has signed agreements with seven of the top ten U.S. distributors of beverage alcohol, reaching 40 states and the District of Columbia. has secured agreements that allow it to serve approximately 89 percent of the nation's $110 billion beverage alcohol market.

By partnering with, virtual market makers serving various
industries can quickly and easily offer their customers beverage alcohol procurement -- without the high costs associated with building a solution for the highly regulated beverage alcohol industry. This service also dramatically reduces the costs to beverage distributors associated with connecting to the multiple e-commerce solutions their customers may choose.,, and, among others, are market makers that have recognized the potential upside of partnering with -- the online standard for beverage alcohol procurement.

"Our exchange is built on strong, and lasting relationships with the
country's largest distributors of beverage alcohol, this new relationship with is yet another example of our focus on reducing the complexity for the distributors while providing the most efficient ordering solution for customers," Wallin said. "We are putting this powerful combination to work every day for a growing number of customers -- those who have come
to us on their own or through one of our partner exchanges."

About is a leading B2B e-services company that is reinventing
procurement for the $50 billion hospitality supplies industry. Its unique Next.0(TM) approach integrates the power of the Internet, customer relationship management and comprehensive supply chain management into a seamless, one-source destination site -- the Marketplace -- to allow product selection, ordering, fulfillment, tracking, payment, and reporting to be performed via one easy-to-use tool. Designed to meet the disparate needs of hotel buyers, franchisors and suppliers, the Marketplace facilitates the entire procurement process from search to settlement.

For more information, visit, contact Amy
Schulz at 404-705-9450 ext. 171, or send an e-mail to

About has created the definitive online marketplace, infrastructure solutions and wireless platform for the $110 billion U.S. beverage alcohol vertical market.'s patent-pending web-based technology, eBOTS(TM), and wireless application, eBOTS-m(TM), seamlessly link all of the industry's tiers -- retailers, distributors, control states and suppliers -- in a common online network and information exchange. continues to develop innovative enabling technologies that focus on providing applications and services for the industry. Developed and backed by a diverse group of proven industry leaders, streamlines the order process for both retailers and distributors and improves the supply chain across the industry.