UK: English-speaking wine drinkers top consumption survey - research

By just-drinks.com editorial team | 25 June 2007

English-speaking wine consumers drink wine more frequently than consumers in other major wine export markets, new research suggests.

According to data from Vinitrac Global Monitor, published by Wine Intelligence, 55% of wine drinkers in Australia, the UK and US drink wine two or more times per week. By contrast, consumption is much less frequent in countries such as Finland and Japan: just 24% of Finnish wine drinkers and 31% of Japanese wine drinkers consume wine twice a week or more.

Australia and the UK are also amongst the countries where strong on-premise wine drinking culture exists; over 90% of regular wine drinkers in these markets consume wine in a pub, bar or restaurant, while 65% of Swiss wine consumers do not consume wine in the on-premise setting.

Vinitrac took responses from over 11,000 wine consumers across 11 key export markets between March and April 2007.

Sectors: Wine