US: Energy drinks report "unfair" - ABA
The ABA has moved to defend the energy drink category
The American Beverage Association (ABA) has hit back at a report that links energy drinks to emergency visits to hospital, branding it inaccurate and unfair.
Last week's report, which said annual hospital visits involving energy drinks doubled from 2007 to 2011, failed to account for the overall health of patients, the ABA said yesterday (14 January). Instead, the group said the report shows that "42% of the reported ER visits were by someone who had admitted to consuming alcohol or taking illegal substances or pharmaceuticals.”
The consumption of drugs and alcohol could make energy drinks' involvement irrelevant, the ABA added.
The report, from the Substance Abuse and Mental Health Services Administration, found that in 2011, there were 20,783 reported emergency room visits in which an energy drink was cited as the primary cause of or a contributing factor to a health problem, compared with 10,068 in 2007.
Health concerns over energy drinks have been in the spotlight recently. Last year, two US senators urged the FDA to investigate the effects of energy drinks on young people, while Monster Beverages was hit with a lawsuit from the the family of a 14 year-old girl, who died after allegedly drinking two 24-ounce cans of Monster energy drink.
- Remy, dead cats and the power of China's new year
- Focus - Remy Cointreau's YTD Performance by Brand
- Will Lucas Bols' IPO Bring Much Needed Stability?
- A Dangerous World and the Threat to Beverages
- Price drops would damage our DNA - Remy Cointreau
- Moët Hennessy unveils first Travel Retail outlet
- Pernod unveils Jameson bottle for St Patrick's Day
- Maxxium UK head to depart for Edrington role
- Remy eases declines as China hints at recovery
- SABMiller beer volumes fall as China holds back Q3
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- just-drinks on-trend: Craft beer - fortunes and future
- The Sugar Backlash and its Effects on Global Consumer Markets