US: Energy drinks boost National Beverage
US soft drinks group National Beverage has seen its Rip It energy drink brand boost earnings during the second quarter.
The Florida-based company said yesterday (12 December) that operating income leapt 24% during the three months to US$8.6m. Revenues rose 4% to US$286m.
"The second quarter was again led by the explosive growth of Rip It energy drinks and continued gains by our LaCroix premium water line and portfolio of juice products," said chairman and CEO Nick A. Caporella.
"The softness for traditional carbonated soft drinks, although quite challenging, has the whole industry refocused on real value for the consumer's preferences."
National Beverage produces a range of drinks that also includes energy drinks Chic and Freek.
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