Empire Merchants, a member of The Charmer Sunbelt Group (CSG), has been appointed distributor for Banfi Vintners in New York.

The partnership between Banfi Vintners and Empire Merchants is expected to take effect from 1 October, the companies said yesterday (9 September).

"It is a great honour that Banfi Vintners has selected us to distribute their portfolio in New York City," said Charles Merinoff, Charmer Sunbelt's vice chairman and CEO. "With this new affiliation, The Charmer Sunbelt Group becomes the sole distributor for Banfi Vintners throughout New York State, as we have represented the Banfi Vintners portfolio in upstate New York for several years. CSG and Banfi believe this move will enhance their position in the market and accelerate the growth of Banfi's exceptional brands."

CSG also distributes the Banfi Vintners portfolio in Arizona, Colorado, Florida, and South Carolina.

Earlier this year Banfi Vintners secured a deal to import wines from Gruppo Italiano Vini (GIV) into the US.