INDIA: Empee Distilleries, United Spirits agree IMFL production tie-up

By | 27 August 2013

The company is employing the services of Empee Distilleries

The company is employing the services of Empee Distilleries

Empee Distilleries has secured a three-year contract with United Spirits to produce Indian Made Foreign Liquor (IMFL) for the Diageo-controlled company in the state of Karnataka.

The deal, announced yesterday (26 August), will see Empee manufacture United Spirits' brands across all categories at its units in the village of Arabhikothanur, in Kolar district. The brands will then be distributed in Karnataka.

Financial details of the tie-up were not disclosed. 

Any surplus IMFL from the contract will be exported under the Empee brand to East Asian countries, a Empee spokesperson told just-drinks. 

United Spirits is now controlled by Diageo after the UK-headquartered firm became the biggest shareholder in the group last month. Former Diageo CEO Paul Walsh has also been appointed a non-executive director on the United Spirits board.

In 2011, United Spirits took a controlling stake in the Karnataka-based group Sovereign Distilleries.

View Larger Map

Expert analysis

Spirits in India to 2016: Databook

"Spirits in India to 2016: Databook" contains detailed historic and forecast Spirits consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Spirits available in India, as well as volume data based on price segments and alcoholic strength.

Sectors: Emerging markets – BRIC, Spirits

Companies: Diageo, United Spirits

There are currently no comments on this article

Be the first to comment on this article

Related research

United Spirits Limited - Strategy and SWOT Report

United Spirits Limited - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° v...

United Spirits Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "United Spirits Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products a...

Diageo plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

GLOBAL: Diageo switches global IT provider to Tata

Diageo has confirmed a change of global IT provider, to Tata Consultancy Services (TCS), following a tender process for the position.

GLOBAL: Diageo revamps Tanqueray No. Ten design

Diageo has unveiled an updated bottle design for the No. Ten extension of its Tanqueray gin brand.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page