Elements 8 has handled distribution in-house for five years

Elements 8 has handled distribution in-house for five years

Elements 8 has moved the UK distribution of its namesake rum brands to Cask Liquid Marketing.

The company, which has three variants in its portfolio - Platinum, Gold and ‘Barrel infused’ Spiced – said late last week that the brand development firm will take over distribution of its stable in the UK starting tomorrow (1 June). Prior to this, Elements 8 had handled distribution in-house.

Elements 8 was created by Carl Stephenson and Andreas Redlefsen in 2006. Last year, the company launched a barrel-infused spiced rum, to create a “new tier” of premium spiced rum. Its three brands are available in Europe, Scandinavia, Canada, the UAE, Lebanon, Australia and the Caribbean.

Cask Liquid Marketing was founded by Stuart Ekins and Richard Herbert, who both used to work for Inspirit Brands.