Product Launch – UK: Elements 8 Rum Co's Elements 8 Barrel Infused Spiced Rum
Elements 8 Spiced Rum
Elements 8 Rum Co's Elements 8 Barrel Infused Spiced Rum
Category - Spirits, rum, spiced, 40% abv
Available - From this month
Location - UK
Price - GBP29.99 (US$44.05) to GBP34.99 per 70cl bottle
Distribution - Elements 8 Rum Co
Elements 8 has created a barrel infused spiced rum, which has been designed to create a “new tier” of premium spiced rum. Elements 8 Spiced will target style bars and luxury retailers.
The rum, which is produced on St Lucia, is an extension to Elements 8 Gold and Platinum, and is priced similarly.
Elements 8 has also redesigned the packaging across its portfolio, with the bottle being designed to have better stand out on the back bar.
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