Spirits importer Central Texas Spirits, Inc. has lined up the launch of three Tequilas from El Gran Jubileo in the US later this month.

The family-owned importer and wholesaler said yesterday (23 October) that distribution of El Gran Jubileo's Blanco, Reposado, and Añejo Tequilas will begin next week.

El Gran Jubileo is produced by family-owned Destilería La Alborada, located in the town of Tequila in the state of Jalisco in Mexico. Prior to the distribution deal, the brand has been available only at boutique liquor stores and at "the most exclusive" resorts in Mexico, the company said, and will be introduced initially at select events in both Texas and Florida.

"The introduction of the brand in the US will be deliberate and methodical for all three labels," said Michael Fahrenthold of Central Texas Spirits. The company plans to hold tasting events at resorts and clubs throughout Texas and the southern US for the three Tequilas.