Click through to see Gallo Family Vineyards Summer Red

Click through to see Gallo Family Vineyards Summer Red

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E&J Gallo Winery's Gallo Family Vineyards Summer Red

Category - Wine, red, 10.5%abv

Available - Now

Location - UK off-trade

Price - Between GBP6 (US$9.7) and GBP6.5 per 75cl bottle. May be sold for less when on promotion

Distribution - KN Drinks Logistics

The wine is a blend of Zinfandel and Pinot Noir grape varieties and Gallo will encourage consumers to drink it chilled, rather than at room temperature.

The California-based wine group plans to launch print, online and social media advertising around Summer Red within the next few months. It will also organise consumer sampling events.