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E&J Gallo Winery's Gallo Family Vineyards Pink Moscato, Summer Rosé

Category – Wine, US, California, rosé

Available – Pink Moscato from 14 May, Summer Rosé in the Spring

Location – UK, off-trade

Price – Pink Moscato GBP6.99 (US$11.60) per bottle, Summer Rosé GBP5.99

Distribution – E&J Gallo Winery

E&J Gallo Winery has lined up the launch of two rosé wine variants in the UK, both under the Gallo Family Vineyards brand name.

At the company's annual trade update day in London today (25 February), Gallo confirmed plans to release Pink Moscato and Summer Rosé in the country in the first half of this year. The two launches will benefit from a GBP1m marketing spend that will target consumer sampling opportunities at non-wine events and locations.

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Launch of Gallo Family Vineyards Pink Moscato

Gallo Family Vineyards Pink Moscato will launch in the UK in March 2014. The launch of Gallo Family Vineyards Pink Moscato demonstrates E&J Gallo Winery’s commitment to innovation in the category and offers a refreshing and sweeter style of drink.

Bringing a fresh take on the popular rosé wine style, Gallo Family Vineyards Pink Moscato has hints of ripe nectarines and juicy pomegranates – producing a sweet refreshing taste that’s just right.

Gallo Family Vineyards will be investing in a through-the-line marketing campaign to support Pink Moscato from May this year – including PR, trade marketing, consumer press activity, consumer sampling to 300,000 consumers and social media activity. More details on this will be revealed ahead of the campaign launch in May.

Gallo Family Vineyards Pink Moscato will roll out across UK retailers, priced £6.99.

Launch of Gallo Family Vineyards Summer Rosé

The newly-launched Gallo Family Vineyards Summer Rosé is set to bring “a taste of the summer” to the UK.

The introduction of Gallo Family Vineyards Summer Rosé follows the successful launches of Gallo Family Vineyards Summer Red and Summer White.

Light and fresh in style, Gallo Family Vineyards Summer Rosé has elegant flavours of raspberry, watermelon and strawberries – with an ABV of 5.5%.

The launch of Gallo Family Vineyards Summer Rosé will be supported by a summer-themed sampling campaign targeting 100,000 consumers, with more details to be unveiled later in the year.

Original source: Company Release