UK: E&J Gallo unveils Louise Redknapp as face of Summer White

By | 13 June 2013

Gallo Family Vineyards has signed-up singer and TV presenter Louise Redknapp to help promote its new low-alcohol wine, Summer White, in the UK.  

Redknapp will feature in print advertising campaign in consumer titles such as Hello and OK! magazine to raise the brand's profile, the company said today (13 June). The 5.5% abv Summer White, launched in February, is a blend of French Colombard, Chenin Blanc, Riesling and Moscato.  

Other promotional activity for the brand includes a TV sponsorship campaign on Channel 5 shows Inside Hollywood and 5* Access, sampling, trade marketing and social media activity, the company said. 

Olga Senkina, Gallo's head of marketing EMEA, said: "Louise is a great choice as she will connect well with our target audience and is perfectly placed to build demand for this lighter and fruitier style."

Summer White is being sold at GBP6.99 from UK retailers including Tesco, Sainsbury’s, Morrisons and ASDA.

Sectors: Marketing – advertising & promotions, Wine

Companies: Gallo

There are currently no comments on this article

Be the first to comment on this article

Related research

E&J Gallo Winery Inc in Wine (World)

E&J Gallo Winery became the leading global wine company in 2011, following Constellation Brands’ divestments in the UK and Australia. Due to challenging conditions in the company’s key US and UK markets, E&J Gallo increased its focus on international...

E & J Gallo Winery Inc in Wine (World)

E & J Gallo is the global leader in wine although it remains reliant on the US market for the largest part of its sales. The company has seen strong growth owing to rising demand among US millennials for wine. Its Barefoot Cellars brand surpassed its...

Wine

This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

UK: E&J Gallo rolls out New Amsterdam Vodka to UK

E&J Gallo has launched its New Amsterdam Vodka brand in the UK.

In the Spotlight - Drinks Firms Support Typhoon Haiyan Relief Efforts

The final death count of Typhoon Haiyan, which hit the Philippines last week, is still a long way from being known. The relief effort is well underway, however, and drinks companies are among those that have moved to support those affected by the disaster.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page