E&J Gallo will take on the brands from May

E&J Gallo will take on the brands from May

E&J Gallo Winery is taking on the US distribution rights for Italian wine brand Pieropan.

The California-headquartered producer has been handed the exclusive rights for Pieropan wines, starting from 9 May, it confirmed today. The brands included in the deal are Pieropan's Soave Classico 'La Rocca,' Soave Classico 'Calvarino' and Pieropan Soave Classico.

Financial terms or the length of the tie-up were not disclosed.

The Italian firm's brands will become part of Gallo's new 'luxury wine group', Lux Wines, which also includes wines from the producers Allegrini and Poggio al Tesoro.

Last month, Gallo rolled out its vodka & Moscato brand, Viniq, across the US.