E&J Gallo has launched its first Prosecco in the UK

E&J Gallo has launched its first Prosecco in the UK

E&J Gallo will launch its first Prosecco brand in the UK market as it looks to offer a wine for "everyday special occasions".

La Marca will roll out across the UK from this month. The launch will be supported by a marketing campaign. 

Gallo said today that the move follows the successful introduction of the brand in the US. 

"We are very excited to be launching La Marca in the UK at what is still an exciting time for sparkling wines, and Prosecco in particular," said Olga Senkina, marketing director EMEA at E&J Gallo. "Not only is La Marca a versatile wine and a delicious apéritif, it is also very food-friendly. Being able to appreciate sophisticated sparkling wine at everyday special occasions with friends is at the heart of this new, inviting and fun brand."

The wine carries an RRP of GBP10 (US$13) in the country. 

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