UK: E&J Gallo readies mid-size E&J Brandy for UK
Author: Olly Wehring | 19 August 2011
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The UK arm of E&J Gallo Winery has rolled out an additional size variant for its E&J Brandy in the country.
The brand will benefit from the rollout of a 35cl bottle offering in the UK, available exclusively in the convenience channel, the division confirmed earlier today (19 August). E&J Brandy, which is owned by E&J Distillers, is currently available in 70cl and 20cl sizes in the country.
With an RRP of GBP8.99 (US$14.86), the 35cl variant is available from this month in UK wholesalers, and will be the subject of an above-the-line trade advertising campaign supported by PR.
“Small format brandy is enjoying double-digit growth driven by changing consumer attitudes,” said E&J Gallo's VP and GM for EMEA, Bill Roberts. “We are responding to this trend quickly to give them every reason to buy E&J Brandy. The quality, provenance and value boxes were already ticked – now format is too.”
Launched in 1975, E&J Brandy is the best-selling premium Brandy in the world, according to the company.
Sectors: Spirits
Companies: Gallo
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