E&J Gallo confirms canned Barefoot Refresh Spritzer test
E&J Gallo is testing canned Barefoot in three US states
E&J Gallo is testing a canned version of its Barefoot Refresh Spritzer in the US, as the wine industry increasingly turns to the packaging format.
The Californian winery told just-drinks that it rolled out the canned product earlier this year. It is currently available in Arizona, North Carolina and Minnesota.
A Gallo spokesperson said of the launch: “In order to better meet the needs of our consumers, Barefoot continuously explores innovative product opportunities.”
Meanwhile, Denver-based “urban winery” The Infinite Monkey Theorem (TIMT) said last week it had secured national distribution for its single-serve canned wines through Whole Foods Market. A 1-liter four-pack has a suggested retail price of US$15.
TIMT says its white, red, rosé and Moscato 25cl cans, offer “infinite possibilities of where and how to enjoy wine”. It also says the packaging is more environmentally friendly than glass bottles, while an opened bottle of wine can oxidise quickly.
“Cans are lighter than glass bottles, too, so they're more easily transported and less likely to break or leak during distribution,” it added.
Another canned wine company is The Fun Wine Co, whose Friends Wine In A Can secured a listing with US budget airline Spirit in 2013.
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