UK: Ehrmanns sales director switches to La Riojana
The former sales director of UK wine distributor Ehrmanns has moved across to Argentinian wine co-operative La Riojana.
Nick Day has been appointed sales director for UK and Europe for La Riojana, the company confirmed today (17 November).
Day has already assumed the newly-created position, and will work with the export director for La Riojana, Walter Carol, and Bjorn Wittmark, director for La Riojana Europe, to support existing customers and to expand into new European markets.
"The UK market is an extremely important market to La Riojana, and we are delighted that Nick is joining us," said Carol. "He brings with him a wealth of experience including great knowledge of Fairtrade, having been the chairman of the UK Fairtrade Wine Committee since its formation in 2006."
Day added: "I believe that La Riojana, together with its commitment to Fairtrade and organic wine production, has an incredible story to tell. I am thrilled to continue my work with Fairtrade in Argentina.
"Given the volume of Fairtrade production and its ready availability, La Riojana has the potential to grow sales significantly within the next few years," he added.
Earlier this year, Ehrmanns was acquired by international wine investment fund Global Vintners.
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