EUR: EFRD unveils Internet, digital, mobile guidelines
Author: just-drinks.com editorial team | 19 March 2009
The European Forum for Responsible Drinking (EFRD) has released new guidance for drinks companies in the region, covering marketing on the Internet, as well as digital and mobile communications.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The European Forum for Responsible Drinking (EFRD) has released new guidance for drinks companies in the region, covering marketing on the Internet, as well as digital and mobile communications.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Diageo trials mid-strength Guinness
Diageo is trialling a mid-strength version of its Guinness beer in the UK, in response to calls for drinks with a lower alcohol content.
just the round-up - The week in drinks
See the top ten stories published on just-drinks this week.
US: Nude Spirits appoints Tony Hayes to company
Nude Spirits has said that a former chief of the National Revenue Center at the United States' Bureau of Alcohol, Tobacco, and Firearms has joined the company.
Market research related to this article
Alcohol Retailing - Ireland - March 2009
Since Mintel last looked at Ireland’s alcohol retailing market in February 2008, the trend away from the on-trade towards drinking at home has intensified – driven by price increases in the on-trade and the lure of cheaper off-licence prices in the p...
Differences in Male and Female Alcohol Attitudes & Preferences
IntroductionTraditionally, alcohol preferences have been markedly different between men and women. While some stereotypes can no longer be applied, many differences still remain. It is therefore essential for industry players to develop a solid under...
White and Dark Spirits - Ireland - May 2009
The impact of the euro and consequent rise in cross-border trade has had mixed consequences for the spirits market. RoI consumers are thirsty for bargains and have helped boost the NI market in both the on- and off-trade....
