Edward Snell & Co’s Oude Molen XO Cape Brandy

Edward Snell & Co’s Oude Molen XO Cape Brandy

Edward Snell & Co's Oude Molen XO Cape Brandy

Category - Spirits, brandy, 40% abv

Available - From next month

Location - South Africa, China and the Netherlands, off-trade

Price - SRP of ZAR800 (US$53.30) per 75cl bottle

Edward Snell & Co has lined up the launch of an XO expression of its Oude Molen South African brandy. Unveiled this week, the iteration will roll out to three markets by the end of next month.

The liquid comprises brandies produced using Colombard, Chenin Blanc and Ugni Blanc grapes that have been matured in oak barrels for between ten and 16 years old.

"All XO grade Cape Brandy must be matured in oak barrels for at least ten years," said Oude Molen MD Andre Simonis. "The brandy used in the Oude Molen XO is between ten and 16 years old, making it an exceptional example of the XO grading. The French Cognac equivalent for XO is six years minimum, which puts our XO at the top of the grading for a Cognac-style brandy."

Based in Cape Town, Edward Snell will also handle the expression's distribution. In 2013, the company replaced Diageo and Heineken's then-South African joint venture as the distributor of the Jose Cuervo Tequila portfolio across the Southern African region. Diageo called time on the joint venture last year.

Expert analysis

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