Product Launch - TRAVEL RETAIL: Edrington's The Macallan Masters of Photography: Capsule Edition - Daido Moriyama ‘Remix, Remixed’

By | 9 December 2013

Click through to view Edringtons The Macallan Daido Moriyama ‘Remix, Remixed’

Click through to view Edrington's The Macallan Daido Moriyama ‘Remix, Remixed’

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Edrington's The Macallan Masters of Photography: Capsule Edition - Daido Moriyama ‘Remix, Remixed’

Category - Spirits, whisky, Scotch, single malt, 58.9% abv

Available - From DFS stores at Singapore Changi Airport Terminals 1, 2, and 3 now, until the end of February. Also rolling out to “other specially selected travel retail stores” from January

Location - Exclusive to Asia travel retail

Price - US$1,750 per bottle, limited to 500 units

Distribution - Edrington

Edrington has launched a limited edition expression of its The Macallan single malt Scotch, to celebrate the 75th birthday of Japanese photographer Daido Moriyama. The 500 units of The Macallan Masters of Photography: Capsule Edition - Daido Moriyama ‘Remix, Remixed’ will be available only in Asia's travel retail channel.

Late last month, Edrington announced that it will spend GBP100m (US$163m) on a new distillery and visitors centre for The Macallan on Speyside.

Show the press release

To celebrate the 75th birthday of the contemporary Japanese photographer Daido Moriyama and to acknowledge his contribution to the art of photography, The Macallan has launched The Macallan Masters of Photography: Capsule Edition - Daido Moriyama ‘Remix, Remixed’.

This limited edition offering of only 500 bottles, exclusive to Asia Travel Retail, features a remix of Daido Moriyama work from his renowned book of the same name ‘Remix’ along with some other carefully selected material. Each specially bound book, which includes a series of inspired French fold pages, has been hand-signed by the photographer himself. The aim was to showcase his impactful style by bringing it to a wider audience, pairing it with a one-off cask strength single malt Scotch whisky from The Macallan.

The whisky chosen by The Macallan’s Whisky Maker Bob Dalgarno brings alive the subtleties of the photographers work.  Matured in a first fill sherry seasoned oak cask (cask no. 15,245), the whisky is indulgent and sumptuous, and showcases the dark character of The Macallan (58.9% ABV).

Measuring 75 on The Macallan colour scale, this is one of the darkest single casks ever released and is priced at $1,750 (USD).

Ken Grier, Director of Malts at Edrington, commented:  “We took our inspiration for this capsule edition of The Macallan Masters of Photography following an exclusive event by Daido Moriyama, supported by The Macallan at The Tate Modern, entitled ‘Menu’.  350 guests gathered and selected their personal menu of Daido Moriyama’s photographs which were then bound into a silk screened book cover and signed by Daido.  

“This made such an impression that we were moved to further celebrate his work by creating a very distinctive limited edition.  We felt passionately about capturing Moriyama’s challenging perspective and style.  His influence over the photographic world in both Japan and the rest of the world has been profound, and we’re relishing marking his life and work with this latest release.”

As part of the Masters of Wines & Spirits World Traveller Showcase, The Macallan Masters of Photography: Capsule Edition - Daido Moriyama will be displayed and available for sale in DFS stores at Singapore Changi Airport Terminals 1, 2, and 3 from mid-November 2013 until the end of February 2014.

The limited edition will also be showcased in other specially selected travel retail stores from January 2014. 

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

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Sectors: Product launches, Spirits

Companies: Edrington, The Macallan

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