Edrington has taken over distribution of its brands in a number of markets

Edrington has taken over distribution of its brands in a number of markets

Edrington has launched a new joint venture to handle distribution in Americas Travel Retail.

The JV, with existing Caribbean Travel Retail distributor World Equity Brand Builders (WEBB), will start on 16 January. It replaces Edrington's partnership with Remy Cointreau, due to run out next Thursday (15 January). 

Juan Gentile, Edrington’s area director for the Americas, said: "The creation of Edrington WEBB will expand our reach and bring us closer to customers and consumers in this valuable and dynamic market. Edrington and WEBB have worked together in the Caribbean since 2010 and I am delighted at this opportunity to extend such a successful relationship.”

In October, Edrington launched an in-house global Travel Retail unit as it continued to up control over its spirits brands. It has also taken control of US distribution of its brands, which include The Macallan and Famous Grouse, and created similar units covering South-East Asia, the Middle East, the Gulf and North Africa.