UK: Edrington signals South-East Asia intent
The Edrington Group has signaled its intent to grow in South-East Asia
Edrington has South-East Asia in its sights as it seeks to expand from its China stronghold.
The Scotch whisky maker yesterday announced a 5.2% rise in pre-tax profits in the year up to 31 March. The increase came on the back of high-margin markets, such as China, that cancelled out poor performance in southern Europe, the company said.
And in a statement on future plans, the company said a continued focus on China will dovetail with increased investment in markets to the south.
“What this signals is the importance of Asia to Edrington,” a company spokesperson told just-drinks today.
“We're very strong in Northern Asia through China and Hong Kong and Taiwan and our intention is to make sure some of that success comes into the southern portion, South-East Asia. It's a signal of intent.”
The spokesperson also said a move last year to take control of its Maxxium distribution business in Hong Kong and mainland China has paid off.
“We look back on that and think that’s been a great success,” the spokesperson said.
“I think it's also helpful that during the course of last year we rebranded the organisation so there's a nice new identity and the distribution companies were quickly renamed as Edrington so we felt a lot more part of the family as well as delivering very, very good performances.”
Edrington directly controls distribution in eight of its markets - Taiwan, South Korea, China, Hong Kong, Sweden, Finland, Norway and Denmark. Analysts claim company CEO Ian Curle has indicated in private briefings that, while it's unlikly Edrington will buy more brands, it will look to strengthen distribution arrangements in regions it does not control routes to market.
In a way it must be a bit galling for the undoubtedly talented number crunchers at the International Wine and Spirit Record (IWSR) that their carefully devised methodology for calculating the world's ...
Diageo Scotch whisky brand Johnnie Walker has retained its position as the number one brand on the latest IWSR/just-drinks Performance Brands rankings, published this month....
- Focus - Edrington's FY Performance by Brand
- Where Beer is Brewed Can Leave a Bad Taste
- Analysis - Storm clouds lift over Diageo Towers
- Pernod relies on Indian whiskey to crack Africa
- NPD: The Clear Soft Drink Trend is Back
- Former Bacardi exec takes De Kuyper CEO role
- Diageo CFO Mahlan to head up N America
- Diageo lining up Gleneagles sale - report
- Edrington posts FY profits drop
- TWE, Pernod hail China-Aus FTA
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- The IWSR Company Profile 2014 – Remy Cointreau
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Tequila insights - market forecasts, product innovation and consumer trends research