Edrington FIX was formed last month

Edrington FIX was formed last month

Edrington's Middle East and Africa distribution JV has appointed a regional marketing head one month after the unit was formed.

Nick Rees takes on the newly-created role, effective 18 September, Edrington FIX said today (24 September). He will be based in the company's Dubai office and cover the Middle East region.

Edrington FIX was established last month as a joint venture between Edrington and FIX Wines & Spirits and is based in Cyprus. It is the distributor of the Edrington and Beam Inc spirits portfolio in the Middle East and Africa.

The head of Edrington FIX's Middle East office, Igor Boyadjian, said: “Nick brings a wealth of knowledge and experience acquired over the last ten years in the drinks industry in the Gulf region which will no doubt help him understand swiftly our business dynamics.”