Product Launch – GLOBAL: Edrington Group's The Famous Grouse 40 Year Old

By | 19 July 2013

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Edrington Group's The Famous Grouse 40 Year Old

Category – Blended Scotch whisky, 47.3% abv

Available/loacation – At Amsterdam airport from August exclusively for two months before a roll-out to global travel-retail in October and then Sweden, Taiwan, UK and Australia in November.

Price - GBP2,000 (US$3,045) for 70cl decanter

Distribution – Maxxium

The Famous Grouse 40 Year Old is the oldest variant ever to be released by the brand's owners, The Edrington Group. 

Blended from four ex-sherry casks by former master blender John Ramsay, this new Scotch is limited to 276 decanters, which have been engraved by Scottish design firm Timorous Beasties.

Earlier this month, Edrington reported a slight rise in full-year sales, but a GBP274.8m (US$418.4m) write-down of its Brugal rum brand pushed its profits into the red.

The group last month confirmed details of a major shake-up of its global distribution network

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Edrington, The Famous Grouse, Maxxium

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Product Launch – GLOBAL: Edrington Group's The Famous Grouse 40 Year Old

18 Jul 2013 -

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