GLOBAL: Edrington Group confirms GBP10m distribution shake-up

By | 17 June 2013

Edrington is expanding in the US

Edrington is expanding in the US

Edrington Group has unveiled more details of its distribution changes, announcing a GBP10m (US$15.5m) investment for new structures in the US, South-east Asia and the Middle East. 

Just-drinks reported last week that the Famous Grouse and Macallan owner was retaking control of its brands in the US after ending a 28-year agreement with Rémy Cointreau. The company said today (17 June) it will expand its New York office and open premises in Chicago, Los Angeles, Dallas and Miami.

Edrington will also open an office in Singapore to manage its brands in South-east Asia, currently handled by Beam Inc.

In the Middle East, the Gulf and North Africa, Edrington will team up with FIX Wines and Spirits to distribute its portfolio. 

“Today’s announcement marks a step change in Edrington’s business,” Edrington CEO Ian Curle said.

“Worldwide demand for premium and super-premium spirits continues to grow and by expanding our distribution capabilities so significantly we are seizing the opportunity to increase investment in our brands and reach even more consumers who are showing a growing appreciation of premium spirits.”

The three regions account for 28% of Edrington's sales, the company said in a statement.

Edrington's deal with Rémy Cointreau will run out in March next year, while Edrington Singapore will take over from Beam Global Asia on 1 October.

Last week, an analyst said Rémy was in line to shed around EUR1.5m (US$2m) in profits after losing the US distribution rights for the Edrington's portfolio,

Expert analysis

Edrington Group in Spirits (World)

Facing challenging conditions in core markets, Edrington is under growing pressure to diversify its operations in terms of both product offer and geographic reach. This profile analyses the strongest opportunities for developing the company’s existing offer in both established and new markets, and considers the most attractive options for extending its reach into new categories.

Sectors: Emerging markets – BRIC, Spirits

Companies: Edrington, Cointreau, Famous Grouse, Macallan, Beam Inc

View next/previous articles

Currently reading -

GLOBAL: Edrington Group confirms GBP10m distribution shake-up

There are currently no comments on this article

Be the first to comment on this article

Related research

Edrington Group in Spirits (World)

2013 was a transformative year for Edrington as it severed its 28-year distribution agreement with Rémy Cointreau to take direct control over its own distribution network in the US. This is a key move for the company as it seeks to take advantage of ...

Rémy Cointreau Group in Spirits (World)

Rémy Cointreau punches above its weight in spirits, having established itself as a major global player in cognac despite its relatively small size compared to Pernod Ricard and LVMH. China has been its key engine for growth in recent years but as pro...

The world’s top-performing spirits brands

This is the second edition of our popular ranking of the world's leading spirits brands....

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

UK: Remy Cointreau drops William Grant's First Drinks to go it alone in UK

Remy Cointreau is set to call time on its UK sales, marketing and distribution tie-up with William Grant & Sons' First Drinks unit in the country.

Product Launch - TRAVEL RETAIL: Edrington's The Macallan Masters of Photography: Capsule Edition - Daido Moriyama ‘Remix, Remixed’

Edrington's The Macallan Masters of Photography: Capsule Edition - Daido Moriyama 'Remix, Remixed'

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page