Susie Davidson will handle PR for the Edrington Groups The Macallan and Highland Park brands

Susie Davidson will handle PR for the Edrington Group's The Macallan and Highland Park brands

The Edrington Group has appointed a global PR manager for its The Macallan and Highland Park single malt Scotch whisky brands.

The company, which also owns The Famous Grouse and Cutty Sark Scotch brands, confirmed today (19 July) that Susie Davidson has been appointed to the position.

With 13 years of agency experience, Davidson was most recently a director of PR-led communications firm Smarts, based in Edinburgh.

She will be responsible for global PR strategy and implementation of central PR initiatives, across both The Macallan and Highland Park. Working with key markets identified for future growth, she will be engaged in “developing strategy and implementation of PR across the USA”, Asia and Europe”, the firm said.

Details of who Davidson was replacing, however, were not immediately available.

In May of this year, the Edrington Group announced the replacement of its head of global travel retail.