INDIA: Edrington agrees deal for Cutty Sark launch in India
Edrington is allowing its Cutty Sark brand to be bottled outside Scotland for the first time
The 50/50 JV, announced yesterday, will see the blended whisky imported in bulk from Scotland and bottled at Kyndal's Gemini Distilleries facility in Goa. It will be the first time Cutty Sark has been bottled outside Scotland.
The brand, which will feature new packaging, will be available from October in retail outlets in Goa, Delhi, Chandigarh, Rajasthan, Uttar Pradesh, West Bengal, Assam, Meghalaya, Tripura, Odisha, Telangana, Puducherry, Andhra Pradesh and Karnataka.
It will come in 18cl, 37.5cl, 75cl and 1-litre bottles. The 75cl bottle will retail for INR1400 (US$23.15).
Glen Gribbon, Edrington's director of blends said: “The market for Scotch whisky is growing internationally. We believe that Edrington’s expertise in premium spirits, combined with Kyndal’s strong distribution, creates a great opportunity to make Cutty Sark more accessible to premium consumers in the dynamic and growing Indian market.”
An Edrington spokesperson confirmed it will be the first time Cutty Sark has been available in India.
Financial details or the length of the tie-up were not disclosed.
Privately-owned Kyndal Group is a former subsidiary of Whyte & Mackay that produces and distributes brands in the Indian sub-continent, the Far East and Middle East.
In its last set of full-year, results Edrington reported a 4.6% lift in sales and a return to profit despite headwinds remaining some global markets.
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