FINALND: ECJ refers Bud case back to Finland
Finland will have to decide for itself who should control the Budweiser trademark, after it referred the case to the European Court of Justice.
The question is the latest in a long line of legal disputes between Anhueser-Busch and rival Budejovicky Budvar over the rights to the "Budweiser" and "Bud" brands.
Anheuser had claimed in the Finnish Supreme Court that consumers could be confused by the dual use of the "Budweiser" trade mark by the two companies.
The Finnish Court had referred the dispute to the ECJ.
But the ECJ said in a statement: "It is for the national court to examine whether the consumers targeted are likely to interpret the sign, as it used by Budvar, as designating the undertaking from which the goods originate and, thus, as serving to distinguish the goods in question."
Sectors: Beer & cider
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