Echo Falls has introduced two additions to its portfolio in the UK.

The Californian wine brand has launched its Pinot Grigio Blush and Sparkling White Zinfandel to the Echo Falls range.

The brand, owned by Constellation, will see the rose variant hit the UK supermarket chain Morrison's at a retail price of GBP4.99 (US$9.89), while the Zinfandel will retail nationally at GBP6.49 ($12.87) in Somerfield stores.

The launch coincides with the introduction of Echo Falls' new branding and positioning which aims to target consumers looking for a "light, fruit wine style".