EU: EC pledges €1.4m to promote European wine in US
By Alan Osborn | 20 January 2003
The European Commission is to provide €1.4m (£840,000) - or half the total cost - of a €2.8m campaign to promote European wines in the US. The other half will be met by French and Spanish wine organisations. The cash will be spent on public relations and promotional or publicity measures, including information campaigns on the European Union system of quality wines produced in specified regions (QWPSR). Some of the more general programmes, such as those covering information on EU quality and labelling systems and laying on high-level visits and studies, will be paid for entirely by the EU.
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The European Commission is to provide €1.4m (£840,000) - or half the total cost - of a €2.8m campaign to promote European wines in the US. The other half will be met by French and Spanish wine organisations. The cash will be spent on public relations and promotional or publicity measures, including information campaigns on the European Union system of quality wines produced in specified regions (QWPSR). Some of the more general programmes, such as those covering information on EU quality and labelling systems and laying on high-level visits and studies, will be paid for entirely by the EU.
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