The European Commission has today (24 July) announced the release of EUR5.4m (US$8.5m) in grants to European Union (EU) wine producers to help them market their products across the EU.

The money will be funnelled through national producer and marketing organisations and will pay for "public relations, promotional or publicity… highlighting EU products'…quality, hygiene, food safety, nutrition, labelling, animal welfare or environment-friendliness…" said a Commission note.

The money will be matched by combined contributions from EU member states and the wine industry in the countries receiving awards. The EU payments include EUR750,000 to the Bureau Interprofessionnel des Vins de Bourgogne (Burgundy) in France; EUR750,000 to port promoter the Instituto dos Vinhos do Douro e Porto, of Portugal; EUR1.6m to the Italian Wine Union (UIV); another EUR1.1m to Italy's ATI - Wine experiences organisation, and EUR1.1m to CVR Alentejana in southern Portugal.