EUROPE: Eastern European beer market outpaces all others
Per capita consumption of beer in Eastern Europe rose by 22 litres between 2002 and 2007, according to a new report.
The report, published today (10 November) by beverage industry research specialist Canadean, said that Eastern Europe should expect a further 21% rise in per capital consumption over the next five years.
Consumption also increased strongly in Asia, the report said. However, growth was more modest in Central and South America, while Australasia, North America and Western Europe all declined.
Eastern Europe's performance on the international stage has been predominantly driven by Russia, the third largest global beer market in pure volume terms. Canadean said that beer continues to benefit from the consumer shift away from traditional spirits.
Separately, Russia has suffered a slowdown this year, due to poor weather and consumer price inflation, according to several brewers. Carlsberg-owned Baltika, the market leader, said last week that market growth was 1% for the year so far, hampered by a decline in the third quarter.
Canadean said in its report that the huge potential of China and Africa is now being realised by brewers, fuelled by westernisation and increasing consumer disposable incomes. China's vast population also means that small increases in per capita consumption can result in significant incremental volumes.
Globally, Canadean predicts that the beer market will slow between 2008 and 2013. Per capita consumption will increase at a gentler rate than since 2002 and on a regional level, only North America is expected to really perform better than in the last five years.
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