USA: East Coast Beverage Authorized to Ship Its Coffee House USA(TM) Iced-Coffee Beverages to Food Lion

By Company Press Release | 26 September 2000

East Coast Beverage Corp. (OTC Bulletin Board: ECBV), a leading producer of ready-to-drink bottled coffee beverages, announced today that it has begun shipping its product line to 363 Food Lion supermarkets in the North Carolina area. The Company projects revenues of approximately $1 million over the next twelve months.Food Lion, based in Salisbury, North Carolina, is one of the largest supermarket chains in the United States, operating more than 1100 stores in 11 states throughout the Southeast and Mid-Atlantic regions. Under a previously announced agreement on August 14, 2000, the products will be distributed to Food Lion by Mutual Distributing, the premier distributor in the North Carolina territory, who also distributes Snapple, Mystic, SoBe, and Heineken.Alex Garabedian, President of East Coast said, "The addition of Food Lion to an already established base in the region is significantly important in showing how much our products are being embraced by the consumer." Garabedian added, "Every day brings new excitement and rewards as we continue to seek greater market penetration and challenge for category leadership."

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

East Coast Beverage Corp. (OTC Bulletin Board: ECBV), a leading producer of ready-to-drink bottled coffee beverages, announced today that it has begun shipping its product line to 363 Food Lion supermarkets in the North Carolina area. The Company projects revenues of approximately $1 million over the next twelve months.Food Lion, based in Salisbury, North Carolina, is one of the largest supermarket chains in the United States, operating more than 1100 stores in 11 states throughout the Southeast and Mid-Atlantic regions. Under a previously announced agreement on August 14, 2000, the products will be distributed to Food Lion by Mutual Distributing, the premier distributor in the North Carolina territory, who also distributes Snapple, Mystic, SoBe, and Heineken.Alex Garabedian, President of East Coast said, "The addition of Food Lion to an already established base in the region is significantly important in showing how much our products are being embraced by the consumer." Garabedian added, "Every day brings new excitement and rewards as we continue to seek greater market penetration and challenge for category leadership."

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

COMMENT: Heineken chilling rumours
Dutch brewer Heineken is rumored to have released a self-chilling beer can.

HOLLAND: ING raises Heineken targets
ING has raised its target for Heineken's share price after analysing the brewer's options to save costs.

HOLLAND: New Heineken CEO to steer same path
Heineken's CEO-in-waiting has no plan to radically alter the brewer's strategy, he said in an interview today.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page