AUSTRALIA: E-commerce will split drinks companies, says Morgan Stanley
By just-drinks.com editorial team | 12 July 2000
E-commerce could mean a restructuring of the drinks industry with companies splitting into brand-owners and production companies, a recent report by Morgan Stanley Dean Witter asserts.The split - of which there was 'an outside chance' - would see focused brand owners acting as marketing companies, outsourcing production, packaging, warehousing and distribution.
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E-commerce could mean a restructuring of the drinks industry with companies splitting into brand-owners and production companies, a recent report by Morgan Stanley Dean Witter asserts.The split - of which there was 'an outside chance' - would see focused brand owners acting as marketing companies, outsourcing production, packaging, warehousing and distribution.
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