Dunkin' Donuts partners Coca-Cola Co to launch RTD coffees
Dunkin' Donuts will release RTD coffees in early-2017
Dunkin' Donuts will roll out a range of ready-to-drink coffee flavours in the US early next year.
The restaurant operator has partnered with The Coca-Cola Co to launch its first line of RTD coffee drinks. Coca-Cola will manufacture, distribute and sell the product according to Dunkin' Donuts' specifications.
The company said the range would include real milk and sugar in a "variety of flavours". According to Dunkin' Donuts, the RTD coffee category has experienced "strong growth" over the past five years. Citing Nielsen stats, Dunkin' Donuts said the sector is worth US$2.3bn in annual sales.
"The agreement supports Dunkin' Donuts' goal of strengthening its position as a coffee authority and further extends the Dunkin' Donuts brand into new distribution channels," the firm added.
The products will be available across retail channels via Coca-Cola's bottling partners as well as in Dunkin' Donuts stores.
"This new product introduction will increase consumption of Dunkin' Donuts coffee and increase our brand relevance with existing and new consumers, including many younger customers, which we believe will in turn, drive incremental visits to our restaurants," said Dunkin' Brands chairman & CEO Nigel Travis.
Dunkin' Donuts has partnered with Coca-Cola since 2012 to serve Coca-Cola products, including soft drinks, juices, enhanced waters and energy drinks at Dunkin' Donuts restaurants in the US and certain markets around the world. Financial details of the coffee deal were not disclosed.
Earlier this year, Starbucks struck a deal with Anheuser-Busch InBev to launch an RTD Teavana tea across the US.
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