US: Dunkin' Brands strikes deal with Coca-Cola Co after ending PepsiCo tie-up
The Coca-Cola Co's products will now be served in Dunkin' restaurants
Around 9,400 Dunkin’ Donuts and Baskin-Robbins restaurants across the US will begin the conversion to Coca-Cola products this month, with the process expected to be completed by August. Dunkin Brands' had previously worked with PepsiCo, launching cold coffee drink Mountain Dew Coolatta last May.
But a spokesperson for Dunkin' Brands said: “After several years, we have amicably ended our exclusive agreement with Pepsi.”
A variety of “marketing and promotional” programmes will also be developed between the two firms as part of the deal.
“We’re delighted to announce this alliance among three of the world’s most recognised and beloved brands – Dunkin’ Donuts, Baskin-Robbins and Coca-Cola,” said John Costello, chief global marketing & innovation officer, Dunkin’ Brands.
Chris Lowe, president of foodservice & on-premise at Coca-Cola, added: “The incredible combined brand appeal of Dunkin’ Donuts, Baskin-Robbins and Coca-Cola make this an ideal relationship.”
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