COMMENT: Drinks which quench the thirst and soothe the conscience

By Datamonitor | 6 September 2002

Optio Health Drinks is launching a new range of nutraceutical juice drinks in the UK. The move demonstrates the increasing demand for products that offer positive health benefits. The drinks, which cater to four different health concerns, will find their largest market with actively healthy consumers. They may well also attract consumers whose interest in health conflicts with more indulgent desires.

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Optio Health Drinks is launching a new range of nutraceutical juice drinks in the UK. The move demonstrates the increasing demand for products that offer positive health benefits. The drinks, which cater to four different health concerns, will find their largest market with actively healthy consumers. They may well also attract consumers whose interest in health conflicts with more indulgent desires.

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