The drinks industry is failing to get the best out of the internet and providing only an "average" online experience to its customers, according to research published today on just-drinks. A report by the user experience research company fhios, commissioned by just-drinks.com and entitled: Online Customer Experience, Competitive Benchmarking for the Drinks Industry, found that, by and large, the drinks industry was failing to provide enthralling online customer experiences through its corporate websites.