The Beverage Association of Sri Lanka is the countrys first lobby group for drinks

The Beverage Association of Sri Lanka is the country's first lobby group for drinks

Leading drinks companies in Sri Lanka have teamed up to form the country's first industry association.

The Beverage Association of Sri Lanka, launched earlier this month, hopes to raise the profile of a sector that has been a key contributor to Sri Lanka's economy, the association said. Members include Elephant House owner Ceylon Cold Stores, Coca-Cola Beverages Sri Lanka and Varun Beverages Lanka, which distributes PepsiCo products in the country.

Jit Gunaratne, chairman of the new association, said: “It is heartening to see all the beverage firms forge a common bond and unite to form the association, which will strengthen the voice of the sector and accord the sector its due status." 

Gunaratne said the industry provides direct employment to about 1,500 people and indirect employment to another 3,000.

“The beverage sector is a valuable employment generator, heavy investor in technology and retail network development, and an environmentally conscious entity,” he added. 

“We are confident that the formation of this body will provide a strong platform for the industry and its players who remain closely engaged with all stakeholders.”