GLOBAL: Drinks co's should go local in emerging markets - analyst
By Olly Wehring | 3 September 2012
Multinational alcoholic drinks companies should look to cultivate a local brand presence in emerging markets going forward, according to an industry analyst.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Multinational alcoholic drinks companies should look to cultivate a local brand presence in emerging markets going forward, according to an industry analyst.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
In the Spotlight: Anheuser-Busch InBev Faces Media Glare over 'Watering Down' Claims
Timing can be everything, especially when it comes to PR. The news that Anheuser-Busch InBev is facing lawsuits in three US states for allegedly "watering down" its beers coincided with the group reporting its full-year results yeserday (27 February).
GLOBAL: Positive signs in Anheuser-Busch InBev's Q4 figures - analyst
Anheuser-Busch InBev's fourth-quarter results revealed "encouraging signs", while its takeover of Grupo Modelo should complete in "the next few months", according to analysts.
Market research related to this article
Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review
Anheuser-Busch InBev NV/SA (AB InBev) is producer and distributor of alcoholic and non alcoholic beverages. The company, along with its subsidiaries, engages in the business of brewing and sale of beer and few non-alcoholic beverages, across the worl...
Anheuser-Busch InBev in Beer (World)
A-B InBev is the leading global brewer with 18% of global beer volumes, and the company is well placed to take advantage of expected volume growth in emerging markets and value growth in high-margin mature markets. However, it still has work to do to...
Anheuser-Busch InBev NV/SA Company Watch 2010
The Anheuser-Busch InBev NB/SA Company Watch report contains a detailed analysis of the company’s activities in the Belgium beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment...












