Alcohol suppliers in Australia are circumventing government regulations on appealing to younger drinkers, a recent study has concluded.

A report from the University of Wollongong said today (11 September) that drinks companies are targeting young people in the country by using giveaways and promotions.

The study claimed that there is a direct link between alcohol consumption and alcohol promotions, with lead author Sandra Jones saying that 'gifts with purchase' and 'buy one get one free' offers being deliberately aimed at youngsters.

Speaking to News Limited in the country, Jones said: "We need to look at the system we have for regulating the types of promotions. There is no monitoring and no formal system to say a promotion is not appropriate."