US: Drinks Americas to expand premium portfolio with rapper tie-up
By just-drinks.com editorial team | 26 February 2008
Drinks Americas has made use of its tie-up with Interscope Geffen A&M Records by becoming the latest drinks company to team up with a well-known rap artist in the US.
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Drinks Americas has made use of its tie-up with Interscope Geffen A&M Records by becoming the latest drinks company to team up with a well-known rap artist in the US.

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