US: Drinks Americas takes Trump vodka to Russia
Drinks Americas Holdings is set to expand coverage for its Trump Super Premium Vodka brand to Russia.
The drinks marketer said today (5 November) that it has secured an exclusive distribution deal with Russian distributor Recolte for an annual minimum order of 50,000 cases for the country. An initial 10,000-case order will ship in January next year.
Drinks Americas said that the vodka brand, named after US entrepreneur Donald Trump, will launch in Russia later this month at the Millionaire's Fair in Moscow.
"We are extremely glad to have partnered with Drinks Americas and Trump Super Premium Vodka and we are looking forward to our long-term relationship," said Alexander Timofeev, chairman and CEO of Recolte. "Mr. Trump is well known in Russia for his business acumen and high standards of luxury and quality. We trust that all the plans we have set together will come true as the Russian premium and super premium drinks market is developing rapidly."
Earlier this year, Drinks Americas posted a rise in net losses for its year to April, despite a surge in sales. Net loss for the period grew to US$9.4m from $5.8m in the corresponding period a year earlier, while sales leapt by 278% to $6.1m.
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