US: Drinks Americas takes Trump vodka gold
Drinks Americas Holdings is set to unveil a deluxe version of its Trump vodka in the US.
The company, which secured the use of US business magnate Donald Trump's name on the vodka two years ago, said yesterday (20 February) that Trump Super Premium Vodka 24K will be available from next month in a bottle decorated with 24-karat gold. The vodka will have an expected retail price of US$100 per bottle.
"We created several of these bottles for our kick off events over the last several months," said Drinks Americas' CEO Patrick Kenny. "The look of 24-karat gold was spectacular. We gave one bottle to Donald Trump and another bottle to P. Diddy at the Miami Trump/P. Diddy Album kick-off event.
"Before we knew it, we had a number of club and key accounts calling and asking where they could secure this very special product. The company proceeded to pre-sell this special item to our distributors, and our sales team immediately came back with over 1,000 cases of orders. We accelerated production of this stunning gold offering and made it part of the Trump Super Premium brand line."
Drinks Americas sells a slew of products in the US, including Willie Nelson's Old Whiskey River Bourbon and actor Paul Newman's range of fruit juices.
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