US: Drinks Americas signs Meridian distribution deal
Drinks Americas Holdings has signed a deal with spirits distributor Meridian Street Beverage to distribute its products in Chicago.
The agreement will allow Drinks Americas to expand its relationship with Meridian in "various key urban markets", the company said today (17 June).
Patrick Kenny, chairman and CEO of Drinks Americas, said: "Drinks is very happy with the relationship we have formed and the business that will result from distribution through Meridian Street Beverage.
"We think this is a key strategic partnership for Drinks Americas. We have seen immediate sales results with an increase in our business in the Chicago market from the moment we began to ship product to Meridian Street Beverage."
Drinks Americas develops, owns, markets, and distributes alcoholic and non-alcoholic premium beverages associated with celebrities. Its portfolio includes; Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Olifant Vodka.
The company has formed a joint venture with Universal Music's Interscope, Geffen, and A&M Records to develop and market beverage products. This summer, the company plans to launch a beer initiative in association with Kid Rock.
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